Privacy Policy

Technoful Teknoloji Limited Şirketi

Last Modified August 2024

1. Introduction

Technoful Teknoloji Limited Şirketi (“Technoful,” “Company,” “Us”, or “We”) is a company located in Turkey at Tekstilkent Cad. A18 10L-311 24235 Esenler/Istanbul. Technoful is committed to processing your personal data in compliance with the principles of privacy and applicable data protection laws, including the Law on Personal Data Protection No. 6698 and relevant regulations. Additionally, where applicable, this policy addresses the rights and protections afforded by the General Data Protection Regulation 2016/679. Our Privacy policy applies to all users and others who access the App (“Users”, “You”).


To begin using the app, all we need from you is to select your goals. Following that, we could also need your location as well as details about your plants. In addition, we automatically obtain data from your device's operating system. These data include hardware ID, Facebook ID, IP address, time zone, device type and model, device settings, operating system, internet service provider, and mobile operator. We also collect data from other unique identifiers. This data is needed to be able to deliver our products and services, monitor user behavior on the app, and offer advertisements.


As the “Data Controller,” Technoful may process the personal data that you provide to us or that we obtain through external sources. This process will be:


Purpose-driven: Operating just to the extent required to accomplish certain, justifiable goals.
This privacy statement describes how we gather, process, keep, safeguard, and distribute your personal information. Additionally, it outlines your rights to data access, correction, and withdrawal of permission. Terms capitalized in this policy have the meanings defined in our Terms and Conditions unless otherwise specified herein.
Through your use of the service, you commit to reading, understanding, and agreeing to this privacy policy. If you are under 16 or if your parent or guardian has done so on your behalf, you further affirm that you have read, understood, and agree to this privacy policy. You aren't allowed to use the Service if you cannot or will not make this commitment. If this is the case, you can delete your app account. Also, you may use the tools offered by Apple or Google to cancel any subscriptions; and remove the app from your devices.

Accurate and Current: Documented, saved, and maintained securely; if required by law, information may be transferred to approved establishments. In addition, your data may be shared with other parties both domestically and abroad as long as it complies with applicable legal requirements and, if needed, has your clear approval.

2. Personal Data Collected

We collect data either you gave us voluntarily (email, name, last name, date of birth) or automatically (Session data, IP address, The Identifier for Advertisers-IDFA, The Identifier for Vendors-IDVF, etc.)


● 2.1 Data provided by users:
To initiate the use of the App, you will be required to provide information regarding your goals for using the Plantful App. After that, we may request additional details about your plants and seek permission to access your camera. This is to facilitate plant identification and provide the best plant care recommendations.

Access to your geolocation may be requested to better assess regional weather conditions, daylight hours, and other environmental factors. These details are collected because they may influence plant care recommendations.

Other data provided by users are as such: Text, queries, materials, photographs, photos, videos, visual and audio records, posts, conversations, comments, information, phrases, entries, images, and any other type of content, record, or data that you submit, upload, transmit, produce, save, use, edit, or communicate with Plantful or through it.


● 2.2 Data processed automatically by us or third parties:
To provide and improve our services, Technoful automatically collects the following types of data:

Customer Journey: We gather information about how you found us, including the referring app or URL, and the app or website where you interacted with our advertisement.

Device and Location: This type of data is gathered from your mobile device, including operating system, hardware ID, Facebook ID, IP address, time zone, device type and model, Internet service provider, and mobile operator.

App Usage: Your Plantful App usage data is collected via analytics tools, including the features and content you interact with. Some examples are frequency, duration, and number of sessions you use it.

Advertising IDs: We gather identifiers, including the Google Advertising ID (AAID) and Apple Identifier for Advertising (IDFA), for the purpose of advertising. You can clear these choices by going into the settings on your device.

Third-Party Data Processing: With user permission, third-party tools are in use by our team. This tool helps us to automate data processing technologies to analyze information sent by your device. This ensures a better understanding of personal preferences, interests, and behaviors. This data processing begins once you permit Plantful App to track your activity. A user can withdraw this permission at any time.

Device and User Behavior Information: We may process device details and user behavior data based on our interests. This generally non-personal and aggregated data helps us improve the App and its user experience:

Device: Details such as device type, operating system, model, screen size, and memory usage. Internet Connection: Information on network provider, IP address, session duration, and browser details. Location: Data related to IP address, country code, and language settings. Cookies and Similar Technologies: Cookies and similar tools are used to better analyze App usage and improve marketing activities. Cookies may also be in use for targeted advertisements. Payment: For Plantful in-app purchases, payment partners provide support for the billing and payment process. This involvement maintains the security of your payment information. We do not access or use any of your credit or debit card details.

Email Communications: If you sign in with Apple, Google, or Facebook, we may use your email address to send newsletters for Technoful App updates, special offers, and new features. You can opt out of these emails at any time via the unsubscribe link provided in each email. If you choose “Sign In with Apple,” you can either share your email or use a private email address provided by Apple.

Mentioned customer data can be collected directly from you through electronic or physical mediums, your mobile device, third-party applications, or third-party sources like Google Play Store or Apple Store by complying with legal obligations to improve our services, and manage your use of them.

Your log data generated while utilizing our applications and services via our products or third-party goods may be collected by us. This log data might contain details like the IP address, name, and operating system version of your device, the configuration of the program when you use our service or application, the time and date you used it, and other statistics.


3. Purposes of Processing Personal Data

Our mission is to continually enhance Plantful App and deliver new and enriching experiences to users. To achieve this, we utilize customer data for the following purposes:

3.1 Provide better user experience and customization: We use functional information and automatically processed data to deliver the services you request and to enhance your overall experience with Plantful App.

To host personal data and improve the operation and distribution of our App, we utilize Amazon Web Services and Google Cloud for hosting and backend support. Additionally, we use Firebase Performance Monitoring and Firebase Crash Reporting by Google to monitor and enhance app performance. For more details, users may refer to Google’s Privacy Policy and Firebase Privacy and Security information.

We also process your customer data to personalize the content of the Plantful App and provide offers tailored to your preferences. This may include creating customized plant care tips and helping users to keep track of plant care.

Automatically gathered data is also used to analyze user behavior and trends. Customer data may be used to identify potential improvements of the Plantful app and to protect, improve, and optimize it.


3.2 Provide interest-based communication and targeted advertising:
Interest-based advertisements may be delivered through communication channels using automatically analyzed data. As a result of this, Technoful is able to provide tailored content and targeted online ads, among other promotional messages.

Push notifications are used to inform Plantful users about new features, special offers, or updates related to the App. For instance, reminders for plant care tasks may be sent. Date, time and push notification open rate and interaction rate data may be tracked and collected. You can disable these notifications by adjusting the settings on your device. Google Firebase Cloud Messaging, Firebase Notifications, and Apple Notifications services are used for push notifications. Users may visit these platforms for privacy policies of these tools. Further marketing notifications and mailing campaigns are used for similar purposes.


3.3 Research and Analyze Customer Use of the Service, Plantful App:
This information is useful in understanding business performance, analyzing operations, and improving the App and its features. It is used for statistical analysis, product development, and improvement. By examining user preferences and behavior, decisions are made to refine and innovate the App.

Adjust is a technology that is used to explore and research how customers engage with Plantful App. This tool helps the Technoful team to understand how users discover Plantful and identify which advertisers or campaigns brought more downloads to Plantful. Adjust also offers a range of analytics tools to evaluate and analyze mobile app user trends. For more information on how Adjust handles data, you can review their Privacy Policy.

Meta Analytics tools are also used for various analytical purposes. Demographic insights, user purchase frequency, and various interactions are provided by Meta Analytics.

Amplitude and Firebase Analytics are also used for customer analytics purposes. Both of them are used to better understand how customers use our services. They collect various technical data like device type, behavior, time zone, IDFA, etc.

Adapty is also another service provider for Technoful in terms of paywall building and A/B testing. Adapty offers various paywall templates and provides A/B test opportunities for a better user experience. Customer data for these features are collected and analyzed for further improvements.


4. Third-Party Personal Data Transfers:

To facilitate the operation, improvement, and support of our Service as well as to deliver customized and targeted advertising, we may share your information with third parties. This includes disclosing specific personal information to entities listed in this privacy policy. Outside partners help us with things like advertising, service delivery, and data processing technologies.

We collaborate with outside parties who have promised to put in place the proper organizational and technical safeguards to protect your personal information. We work hard to make sure these parties manage your data properly, but we are unable to assure that the information you send them will be completely secure. If third parties take activities that result in illegal access to your data or inadvertent data loss, we are not responsible.

We may share your information from tools like cookies, log files, device identifiers, and location data with third-party organizations that provide automatic data processing technologies for the App, but we will never rent or sell your personal information to outside parties. Tracking technologies used by these third parties are not under our control or influence.

Additionally, we might provide certain data, such as cookie data to outside advertising partners. By using this data, third-party ad networks can show you customized advertisements.

In addition, Technoful may share your personal information with other companies that provide services to us, like Amazon Web Services, Google Cloud, Amplitude, Tiktok, OpenAI, Facebook (Meta Platforms), Adjust, Plant.id, and Firebase Analytics, which are integrated into our service, for the following uses: -Information about identification, communication, and transaction security may be shared with approved public institutions and organizations to carry out legal affairs, monitor and carry out legislative actions, and notify individuals, institutions, and organizations that are duly allowed.
-To do business, manage customer relationship management procedures, and oversee after-sales support services, identity and contact information may be shared
- We might purchase or sell assets or get business offerings as our company grows. In these kinds of transactions, one of the transferred business assets is typically customer information. Additionally, we may transfer such information in the course of a corporate transaction, such as the sale of our firm, a divestiture, merger, consolidation, or asset sale, or in the uncommon event of bankruptcy. We may also share such information with any related organization, such as a parent company or subsidiary.


5. International Data Transfers:

Plantful App is available for users around the globe, therefore we may transfer your data across borders. Your data could be transferred to the countries or jurisdictions outside your country of residence. If you are in the European Union or another region with specific data protection laws, you should be aware that your data, including personal information, may be transferred to countries with different data protection practices than those in your jurisdiction.

We work to ensure that any third parties involved in processing your data provide adequate protection in accordance with relevant data protection laws. We put our effort into ensuring that any personal data processor executes proper protection of the personal data. For data storage purposes, we work with hosting organizations that have undergone rigorous security and reliability checks. By using the App, you consent to the transfer of your data to countries or territories outside your own, and to any hosting organizations we engage with, as described in this Privacy Policy.


6.Your Rights As The Data Subject

According to the General Data Protection Regulation (GDPR), users have several rights regarding personal data. These rights include:

● Request copies of your personal data that is held by us.

● Request correction or update of personal data. If you are unable to update your data through your account settings, feel free to reach us via [email protected].

● Request deletion of of your personal data. We retain your personal data as long as your user profile exists or as necessary to provide the relevant services.

● Under certain conditions, you may request a limitation for the processing of your data. You can request the restriction of the processing of personal data under the conditions specified in the GDPR.

To exercise any of these rights, please contact us via [email protected].


7. Age Limitation

Plantful is not developed for individuals under the age of 16, and we do not intentionally collect or process personal information from children in this age group. If we become aware that we have unintentionally collected personal data from someone under 16, please feel free to reach us via [email protected]. We will take prompt steps to delete such information.


8. Data Retention

Your personal data will be kept as long as it is necessary to fulfill the purposes outlined in this Privacy Policy, including providing and managing the services. Your personal data will be retained and used as necessary to stay complied with our legal obligations, resolve disputes, and enforce our agreements.


9. Security

Data security of your personal information is our top priority. We comply to industry standards to protect customer data during transmission and after the receival. Reasonable and appropriate measures are applied to protect customer data from loss, misuse, unauthorized access, disclosure, alteration, and deletion. By having these measures we take into account the risks associated with data processing and the sensitivity of the information.
While we work to maintain the highest level of security, no transmission method over the Internet or electronic storage is entirely secure. Although we do our utmost to protect your data, we cannot guarantee complete security. If a security breach occurs involving your personal information, you will be notified promptly under applicable laws.


10. Changes in Privacy Policy

Our Privacy Policy is periodically reviewed and updated to adapt enhancements in our practices and services. When a significant modification is completed, we will post the updated policy on our app and website. Moreover, we may notify you of these changes through email or other communication methods if it is evaluated appropriately. Your continued use of the app after the updates means your acceptance of the revised Privacy Policy. If you would like to stay informed about how we protect your information, you can periodically review our privacy policy.


11. How to Opt-Out and Contact

If you would like us to stop processing your personal data, please reach us via [email protected]. It is usually not possible to keep the Plantful App running without working data, so it is recommended that you uninstall it from your device.
Please check your device's settings to opt-out if you do not want us to share device IDs and geolocation data with service providers.
For any further questions regarding our privacy policy, contact us at [email protected]